Please tell us 3 interesting things about you.
I am a nerd. I like to sleep a lot haha. I like to travel. Lol… final one, my name is Rhoda Odoi. You can call me Rhoberry.
Why did you jump straight into entrepreneurship, skipping the 8-5?
First, I absolutely detest routine. Secondly, I am very innovative. So I needed to choose a career that wouldn’t put constraints on my time nor creativity.
Then again, I didn’t want work to be a chore. I wanted something fun that influences people and brings me bucks. What’s more fun than that?
haha… You Bet!
Any special considerations in choosing your company’s name?
Yes. It’s actually a description of who we are, what we do, how we get it done and where. Hype for the publicity and the energy of the people behind the team. And then, it’s happening on the internet so…Hypenet!
How did you find the right people to join your team?
We started with 2 and now we are 8. Truthfully, I met the right people by speaking to them. They had the same energy and passion as me. I didn’t go with a criteria. Their energy found me.
No wonder your staff work with such dedication.
Tell me, how do you keep them creative and productive?
When it comes to work, I’m a serious boss. You don’t mess with me. Beyond that, I laugh about everything. We do creative sessions with other people who are bigger in the space. We do a lot of team stuff together – Friday buffets and whatnots. My employees are not just that, they are my brothers, sisters and friends.
That is a great way to run your business. Fantastic tips.
Rhoda, your business has expanded immensely since you started. Share your secrets with us.
As I’ve mentioned Abbie, I am very innovative. I have so many ideas so I don’t waste time on any one idea if it’s draining my time and resources. I shamelessly move on if I have to. Time no dey sis!
Secondly, I perfect my craft through education and surrounding myself with the people who have the skills I lack.
Walk us through your education please
I have a combined degree in Economics and Information studies from University of Ghana, Legon. I also hold a Digital Marketing Certification from General Assembly School, Manhattan, New York. And soon, I’ll graduate from my Masters in public relations from the Ghana Institute of Journalism.
wow! I understand now why you say you’re a nerd. You go girl!
How has being young affected growth of your business?
For me, it’s been a double edged sword. People gave me chances and didn’t judge my mistakes too harshly. They liked my youth and energy and were even willing to supervise my work. Youth was an advantage in this regard
Then there were others who discounted me, thinking I was unable to handle certain tasks of high magnitude. I shrugged those aside. Those clients were not my tribe.
Tell us Rhoda, are you a party girl?
When I was younger, yes! Now, not so much. Out of work, I sleep. You know Abbie, I have a lot to lose now so I am more meticulous. My work goes beyond me. I am building an empire with people I love and respect so I protect my reputation to cover my staff.
It is really heartwarming to hear you say this. You really do love your staff and it’s nice to see.
Rhoda, you are a brand. Your business is too. How do you do it?
I carved my work into my personal brand so it’s hard to separate the two. The energy you see me demonstrate in my photos and videos, I put the same, even higher in the work I do. Of course I don’t share the nitty gritties of my personal life with the world. However, my staff and family, I appreciate them so much so every now and then, I like to give them shout-outs on the gram.
ha-ha we see them. shout-outs to y’all friends and fans of Rhoda from the ASKABBIE team
What 4 mistakes should new entrepreneurs avoid?
- Money is good. But, that should never be your motivation. You’ll be disappointed!
- Don’t rush to grow. Go through the process
- Fame is instant but greatness comes through the process of time
- Experience always beats money, every time!
I see all the inspirational quotes in your office. I am a huge fan of keeping ourselves motivated. I’ll share one with the ASKABBIE clan.
If you had to do it all over what’s one mistake you’ll avoid?
I will avoid “Do it and let me see.” Some clients use that as bait to get you to work for them for free. Now, we’ll agree and I’ll collect my money first. Or at least a percentage.
I totally agree. Thank you so much Rhoda for spending time with us. You are a brilliant CEO on the rise and you inspire us all. Thank you.
Are you inspired by Rhoda’s story? Please leave your comments and questions below.